Cinema Branding

Cinema Branding is the ON-Screen & Off-Screen advertisments seen by viewers in the theaters. They are usually short audios, videos or visuals that are presented up front to create a “larger than life” impact towards your brand. Cinema Branding provides a captive audience since the viewer is unable to skip, aviod or walk away during the advertisments. This contributes in prospering a platform for brands to communicate with audience in the most impacful way. The best part of the particular advertising method is the fact that it regales with a unique target audience and you have the flexibility to advertise in select geographies with different propositions. Production houses are investing in innovative marketing and promotion activities prior to any release, thus creating a lot of anticipation for the film. All this helps bring in huge crowds to cinema halls now, which results in a larger audience for in-cinema advertising .